About Us

Our transformation will be your inspiration

About Us

At LV= General Insurance (LV= GI), we care about helping people look after what they love. With more than seven million customers and 4,000 employees, we’re one of the UK’s largest personal insurers and we have bold ambitions to be Britain’s best loved.

We’re passionate about pushing boundaries and constantly asking “what’s next?” And our dedication and commitment hasn’t gone unnoticed: we’ve been named Insurer of the Year and we’re a Which? recommended provider of home insurance. It’s a great time to be part of LV= GI.

Our Products

Helping people look after the things they love – that’s what we do best. We offer a comprehensive range of general insurance products, from pet and home to car and travel. Life can be complicated, but insurance doesn’t have to be, which is why we work hard to make important financial decisions simple and straightforward for our customers.

Our History

Find out more about the key milestones in the LV= GI journey so far.

Our Mission & Purpose

Discover how our Mission & Purpose underpins everything we do.